The objective of this presentation is to give an alternative to the classical teaching in order to overcome the difficulties related to performance and productivity of Higher Education.

This presentation claims that Cognitive Psychology, properly applied, is the alternative. After stating the problem and presenting the classical approach in teaching, this presentation will focus on what is new in the Cognitive Approach, and what are the drastic changes to be adopted. In order not to be too theoretical, some examples will illustrate the presentation.

In conclusion, the author will say why such learning, and not teaching, is hard by joyful!


learning, cognitive, teaching


Nahas, G. N. (2003). Learning: A Hard and Joyful Process. Faculty of Business & Management, University of Balamand.

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